Per-page search optimization

Most users will not use this, but instead prefer to adjust the site-wide search optimization.

To edit the Page url slug, Custom page title, or Custom page description, try the following: click on the page name > edit icon > Properties (in the upper right corner) > Search optimization

Page url slug

This determines the page address.  For example, if the page is named Recent work, the url slug may appear like so:

About the Page url slug setting:
  • It is automatically generated based on the page name
  • It must be unique.  If two pages have the same name, one url slug may be appended with dashes
  • It can only contain numbers, letters and dashes

Custom page title

Page titles help search engines determine page subject matter and relavance.
These are automatically generated using a combination of the site name and the page name like so: Site name : Page name.  However, you can enter your own custom page title here.  Visitors to your site may see the title text in their browser tab.

This may also be displayed in search results, or when posting that page to social media such as Facebook. 

This text populates the page's HTML title tag.

Custom page description

The page description helps search engines determine the page content.  If a Page description is not used, the Site description is used for all pages.  Those who search for your site in Google may see the page description below the page title in the search results, and it may appear next to information about the page when posted to social media such as Facebook.

This text populates the page's description meta tag.

Proceed with caution

These settings are best used by those with search engine optimization experience.  Search engines will penalize websites for keyword stuffing.  And uncarefully written descriptions and title tags may dilute your site's keyword relevance for terms that matter to you, or may be ignored entirely.